International Expansion | Zabka Group in Europe

Grand opening of a Froo store in Romania: a green ribbon-cutting ceremony beneath an arch of green balloons at the entrance.

A few years ago, Zabka took a step beyond Poland. The choice fell on Romania.

That is precisely where we are building our first international market today under the Froo brand. In March 2024, we acquired DRIM Daniel Distributie, a Romanian logistics company with its own warehouses. That was the foundation from which everything began.

We built everything from scratch: a new organization, a new market, different customer needs.

In February 2026, we opened our 200th store, and our team in Romania now numbers nearly 200 people working on development and expansion every day. Our ambitions are high and we are not slowing down. This is not an expansion by copy-pasting the Polish model. Our products and format are tailored to the local realities of what Romanian customers are looking for, their habits, what they expect from the store around the corner.

Zabka International

It is responsible for supporting the international expansion of Zabka Group — from preparing entry into new markets, through launching operations, to scaling and aligning processes and ways of working across further countries. We combine Zabka's proven know-how and experience in Poland with an in-depth understanding of local specifics and customer needs in given markets. We are currently operating in the Romanian market, where — in the initial phase of organizational development — in addition to building structures and operational models, we also actively support the day-to-day running of the business. We work cross-functionally, integrating competencies from Commerce, Marketing, Operations and HR, but international expansion is an effort of the entire organization — carried out in collaboration with teams across Zabka Group.

Men collaborating around a laptop in an office while holding Froo paper coffee cups.

The future of convenience has no borders

A few years ago, Zabka took a step beyond Poland. The choice fell on Romania.

That is precisely where we are building our first international market today under the Froo brand. In March 2024, we acquired DRIM Daniel Distributie, a Romanian logistics company with its own warehouses. That was the foundation from which everything began.

We built everything from scratch: a new organization, a new market, different customer needs.

Zabka International

Importantly, the opportunity for international development is not reserved for a single department.

At Zabka Group, everyone can play a part in this:

Romania is the first chapter — but not the last

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