Scope of Responsibilities:

Develop and execute a comprehensive, long-term marketing communication strategy for the Żabka brand and its portfolio of private labels, ensuring consistent positioning and brand equity across all touchpoints.
Lead the planning, implementation, and optimization of large-scale, multi-channel 360° marketing campaigns, with proven success in both offline and digital environments.
Define and oversee strategic communication frameworks aligned with corporate objectives and growth ambitions.
Drive innovation in marketing communication by introducing new technologies and engagement platforms (e.g., AI-driven personalization, gaming, application ecosystems).
Manage the marketing communication budget, ensuring effective allocation of resources and measurable ROI across initiatives.
Establish and maintain a strong, distinctive brand presence in the market through strategic storytelling and data-driven insights.
Manage and mentor a high-performing team of managers and specialists, fostering a culture of creativity, accountability, and continuous improvement.
Collaborate closely with commercial, operational, and creative teams as well as external agencies to ensure seamless execution and alignment across all marketing activities.
Contribute to the company’s innovation agenda and long-term brand vision.

Requirements:

Minimum 10 years of experience in marketing and communication, including at least 6 years in senior leadership positions within dynamic, consumer-focused organizations.
Proven track record of developing and implementing innovative, high-impact communication strategies that drive business growth and brand differentiation.
Strong ability to translate business and marketing objectives into actionable, measurable communication plans.
Exceptional stakeholder management skills, with experience collaborating at executive and cross-functional levels.
Strategic mindset combined with agility and resilience in fast-paced, constantly evolving environments.
Deep understanding of emerging trends in marketing communication, consumer behavior, and digital transformation.
Demonstrated ability to challenge conventions, foster innovation, and lead change initiatives.
Solid financial acumen with expertise in managing and optimizing large marketing budgets.
Inspirational leadership style focused on empowering teams, nurturing talent, and building high-performance cultures.
Excellent command of English, both spoken and written.

What we offer:

A real opportunity to shape the brand’s communication and lead large-scale, nationwide 360° campaigns
A high level of autonomy and trust — your ideas will genuinely make it into execution
The opportunity to work on ambitious projects across a wide range of channels, including ATL, digital, OOH, and retail
Collaboration with experienced teams and leading agencies in the market
Opportunities to develop your strategic and creative skill set
A dynamic working environment where there is always something happening and no room for boredom
An attractive compensation package and benefits, including private healthcare, a sports card, and insurance
A hybrid working model — 3 days from the office and 2 days from home

Benefits:

MultiSport cardYou receive preferential conditions for yourself and your loved ones.

Employee Pension ProgramHave you been working with us for at least two years? You can additionally save for retirement in our program.

Eyewear co-financingYou can receive up to PLN 1000 in funding for the purchase of corrective glasses or contact lenses.

Holiday giftsYour children receive annual gifts from us. You also receive holiday vouchers.

EAP Support ProgramYou and your loved ones can benefit from free and confidential psychological, legal, and financial counseling. You will also receive support in professional challenges that will take care of your well-being.

Maczfit discountsYou benefit from a 25% discount on all diets and meals from Maczfit.

Car discountYou benefit from specially negotiated discounts on the purchase or rental of cars of various brands.

Orange at ZabkaZabka pays for your business plan. You can also add up to two private plans on the same terms: unlimited calls, SMS, and a 50 GB internet package in Poland.

Samsung at ZabkaYou purchase selected Samsung devices using special discounts negotiated for our employees.

Group life insurance UNIQAYou and your loved ones can benefit from insurance protection, the cost of which depends on the selected option and your position.

Luxmed medical careYou and your family gain access to comprehensive medical care, from tests to hospital treatment, on attractive pricing terms.

Equality Policy

At Zabka Group, we care that every person going through the recruitment process feels that they were able to fully demonstrate their skills, competencies and potential. We believe that our strength comes from the uniqueness of each person and mutual respect and openness to diversity. We invite everyone to apply, regardless of age, gender, degree of ability, family situation, religion, sexual orientation, nationality, etc. If you want to know more about our equal and inclusive approach, read our Equality Policy.

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